17 places to find clients in your natural market January 7, 2022 | Bryce Sanders “Go after your natural market.” This advice has been given to financial advisors for ages. Who is your natural market, though? It’s human nature to take people off the list for different reasons. Yet it’s difficult to grow your business if you focus on who you won’t approach. Put another way, “Everyone should have the opportunity to say no.” If you ask nicely, they may even be flattered! Identifying your relationship silos Silos are those big, round towers you see on farms. They’re self-contained units. The contents of one are different from another. The relationships in your life are in silos too. When you start naming your silos and counting the contents, you will be amazed at the number of people you know. That’s your natural market. These silos may include: 1. Immediate family. These are your grandparents, parents and siblings. 2. Extended family. Add to th...
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